#ICHOOSE Video Challenge

1. Eligibility

The #IChoose Video Challenge (“Contest”) is open to parents, legal guardians, teachers, students, and school leaders affiliated with participating schools. Participants under 18 must have parent or guardian consent. Schools are responsible for securing all necessary permissions from individuals who appear in videos.

2. How to Enter

Each school may collaborate with a parent(s), teacher(s), student(s), and/or school leader(s) to create a short, authentic video that:

1. Begins with the phrase “I choose…”
   
   
2. States the type of school chosen and the community participants are from; and
   
   
3. Explains why that choice matters.
   
   

Videos must be posted publicly on the social media platform Instagram and invite @ChooseSchools as a collaborator within the Contest Period. A form would then be sent to the Instagram account of the participating school as a Direct Message that needs to be completed to officially participate in this challenge. If the school does not have an Instagram account, they may email the video and school information to [email protected] and FCS will share from their account if approved. In this case, the form would be sent to the participating school’s email account which needs to be completed to officially participate in this challenge.

3. Contest Period

The Contest begins on Thursday, January 8, 2026 and closes on Saturday January 31, 2026 at 11:59 pm CST. Only videos posted during this period will be eligible.

4. Winner Selection

The winning school will be determined based on the highest number of combined shares, likes, and engagement on their public video post during the Contest Period. Sponsor’s decisions are final and binding.

5. Prize

The participating school (main school network) with the highest engagement will receive a $1000 prize and be featured on Choose Schools’ social media and national social channels. Prizes cannot be transferred or exchanged unless determined by Sponsor. Prizes will go to the designated school administrator or point of contact that is submitted on the form.

6. Grant of Rights

By submitting a video, participants grant the Sponsor (Freedom to Choose Schools) a non-exclusive, royalty-free, worldwide, perpetual license to use, display, reproduce, and distribute the submitted video and related content in any media for promotional, advocacy, or educational purposes. No compensation will be provided unless expressly stated.

7. Content Standards

Videos must be original, must not infringe on any third-party rights, and must not contain inappropriate, defamatory, or unlawful content. Sponsor reserves the right to disqualify content that does not reflect the spirit and purpose of the Contest.

8. FERPA Compliance & Student Media Release

If a student appears in a video:

• The school must obtain written consent from the student’s parent/guardian or the student if 18 or older.
  
  
• No personally identifiable information beyond what is voluntarily shared in the video may be disclosed.
  
  
• The school must maintain required FERPA documentation.
  
  
• Participation is voluntary and will NOT affect the student’s grades, enrollment, services, or standing.
  
  
• By submitting the video, the school certifies that all FERPA requirements have been met.
  
  

9. Privacy

Personal information collected in connection with this Contest will be used only for Contest administration and Sponsor-related communications.

10. Limitation of Liability

Participants agree to release and hold harmless the Sponsor, participating schools, partners, and their employees, officers, directors, and agents from any liability related to participation, video creation, posting, or prize acceptance.

11. General Conditions

Sponsor may modify, suspend, or terminate the Contest if technical issues, fraud, or circumstances beyond its control affect the integrity or operation of the Contest. Sponsor may disqualify any entry that violates these rules or attempts to manipulate engagement metrics.