The #IChoose Video Challenge brought together parents, students, teachers, and school leaders from across the country to share powerful stories about the educational choices shaping their communities. Participants submitted short “I choose…” videos highlighting the schools they selected, where they are from, and why their choice matters for their children and communities.

From heartfelt parent testimonials to inspiring student and educator perspectives, the challenge showcased the importance of access, opportunity, and finding the right learning environment for every child. Schools rallied their communities to engage with the videos by liking, commenting, and sharing posts across Instagram in support of their stories.

Together, the campaign generated more than 44,682 views, 1,342 likes, and 415 comments, amplifying authentic voices from school communities nationwide and sparking meaningful conversations around educational opportunity.

We are excited to congratulate Triumph Public Schools as the winner of the 2026 #IChoose Video Challenge! Their submission captured the heart of the campaign by highlighting the impact of school choice and the strength of their school community.

Thank you to every school, family, student, teacher, and leader who participated and shared their story. To watch all of the #IChoose Video Challenge submissions, visit our Instagram page.