Celebrate the Power
of School Choice!

Join the #IChoose Video Challenge

The #IChoose Video Challenge is a campaign that amplifies the authentic voices of parents, teachers, students, and school leaders who proudly share why they chose their schools. We are celebrating the power of school choice!

Each participating school will work with a parent(s), teacher(s), and/or student(s) to create and post a short, authentic social media video answering:

Start your video with:

“I choose…”

Then tell us what kind of school you chose, where you’re from, and why your choice matters.

Whichever video receives the highest number of shares and engagement wins!

This campaign amplifies community perspectives, highlights school community pride, and showcases what choice means across our network.

The goal is to feature authentic community stories that show what makes your school special, helping families across your community see themselves in these stories.

#IChoose Video Challenge Tools

Download the challenge image, copy the caption, and post your Reel on Instagram.

After posting your Reel, invite @ChooseSchools as a collaborator.
❓ How do I invite @ChooseSchools as a collaborator?

1. After you upload your Reel, tap the three dots on your post.

2. Tap Edit.

3. Tap Tag People.

4. Tap Invite Collaborator.

5. Search for @ChooseSchools and select the account.

6. Save your changes — you’re done!

Once your request is approved, your Reel will appear on the Choose Schools Instagram page. A DM will be sent to your account with the official participation form.

ENDS IN:

Days
Hours
Minutes
Seconds


This Challenge has Ended.

How it Works

1

Select a Parent, Teacher, Student, and/or School Leader

School leaders will identify parent(s), teacher(s), and student(s) to represent their school in the challenge. Bonus points if the parent includes their child(ren)!

2

Film the Video

  • Keep it authentic, natural, and conversational.
  • Maximum length: 90 seconds max
  • Encourage creativity, parents can film with their children, in classrooms, or show school spirit
  • Ensure clear audio and good lighting
  • Captions are recommended
  • Vertical video is required
  • Avoid filters, logos, or background music that distracts from the message
  • Keep the tone positive, no comparisons or criticism of other schools
  • Please avoid political references — do not mention or critique any specific individuals, politicians, parties, or organizations.
  • Videos should celebrate your school community and the power of parent choice without political commentary or comparisons.

    • Need ideas? Try one of these openers:

    “I choose a charter school because they care about my culture.”

    “I choose homeschool because I can spend precious time with my children.”

    “I choose my school because my child is known, seen, and supported.”

    “I choose because every family deserves options.”

    3

    Posting & Submitting Your Video

    Upload your school’s video to Instagram as a Reel and invite @ChooseSchools as a collaborator.

    If approved, FCS will accept collaboration. A form would then be sent to your Instagram account as a Direct Message that needs to be completed to officially participate in this challenge.

    You will then need to get your network to share and engage with the post. If not approved, FCS will contact you and share any recommendations for resubmission.

    If your school does not have Instagram, we will post it on Instagram on the Choose Schools account and include your school’s website address. Send videos with your school’s information and website to [email protected].

    4

    Engagement & Judging

    The number of Shares will determine the winner!

    In case of a tie, total engagement (likes + comments + shares) will be used as a tiebreaker.

    Encourage your community to share your post to their stories, every share counts toward your total!

    5

    Posting Deadline

    We’ve heard how excited people are about participating in the challenge, so we’re extending our deadline until February 6th at 11:59 PM CST!

    6

    Prize

    The video with the most engagement will be featured on ChooseSchools.org and spotlighted nationally, across Choose Schools’ social media channels.

    The school will also receive a cash prize of $1000!

    Winner will be announced the week of February 23!

    7

    Additional Rules & Guidelines

    Bilingual videos are encouraged! 

    Parents may record in Spanish or another language, add English captions if possible.

    Creativity is welcome: children interviewing parents, teachers appearing briefly, or community pride moments

    Keep videos positive and focused on what makes your school shine.  

     

    Tips for Success

    • Keep it simple, sincere, and heartfelt
    • Record in a quiet, well-lit area
    • Add captions for accessibility
    • Encourage your staff, parents, and families to reshare your video
      Use your school’s colors or gear to show spirit
    • Make sure that any music included is copyright free to ensure that it is usable.

    Questions or Support

    Contact our team: